Alabama Hail Damage Claims: Why 40% Get Denied (And How to Avoid It)
You have hail damage. Your neighbor got a new roof. But your claim was denied. Here's why—and the policy language your agent should have explained before you filed.

After a major hailstorm in Birmingham, Hoover, or Huntsville, you'll see storm chasers knocking on doors offering "free roof inspections." Your neighbor files a claim and gets a $12,000 roof replacement. You file the same claim—and your insurance company denies it, saying the damage is "cosmetic" or "pre-existing."
According to the Insurance Information Institute, approximately 40% of hail damage claims in Alabama are denied or underpaid—not because homeowners don't have coverage, but because they don't understand the policy language that determines whether damage is covered.
This article explains the three most common reasons Alabama hail claims get denied, the policy terms your agent should have explained, and how to file a claim that actually gets paid.
Reason #1: Cosmetic Damage Exclusions
Here's the policy language that catches most Alabama homeowners by surprise:
"We do not cover loss to property consisting of cosmetic damage, where the cosmetic damage does not result in the loss of function."
In plain English: If hail dents your roof but the roof still keeps water out, your insurance company may deny the claim because the damage is "cosmetic."
What Is "Cosmetic Damage"?
Insurance companies define cosmetic damage as:
- Dents or dings that don't penetrate the shingle or cause leaks
- Bruising on shingles that doesn't affect waterproofing
- Minor granule loss that doesn't expose the asphalt layer
- Aesthetic damage that doesn't compromise the roof's function
Example: Golf ball-sized hail leaves visible dents across your roof. An adjuster inspects and finds the shingles are dented but not cracked, torn, or leaking. The claim is denied as "cosmetic damage."
What Is "Functional Damage"?
For a hail claim to be approved, you must prove the damage affects the roof's function—its ability to keep water out. Functional damage includes:
- Cracked or torn shingles that expose the underlayment
- Punctures or holes that allow water infiltration
- Significant granule loss that exposes the asphalt and accelerates deterioration
- Damaged flashing around vents, chimneys, or valleys
- Active leaks caused by hail impact
The key question: Does the hail damage compromise the roof's ability to protect your home from water? If yes, it's functional. If no, it's cosmetic.
How to Avoid Cosmetic Damage Denials
1. Know your policy before you file. Not all homeowners policies have cosmetic damage exclusions. Some carriers (especially budget carriers) added this exclusion in recent years to reduce hail claim payouts. Check your policy declarations page or call your agent and ask: "Does my policy exclude cosmetic damage?"
2. Document functional damage. If you file a claim, take photos showing cracked shingles, exposed underlayment, or active leaks—not just dents. Adjusters need evidence that the damage affects function, not just appearance.
3. Get a professional inspection. A licensed roofing contractor can identify functional damage that's not visible from the ground. If the adjuster denies your claim as "cosmetic," get a second opinion from a roofer who can document functional issues.
Reason #2: Roof Depreciation Schedules (ACV vs. RCV)
Even if your hail claim is approved, you might not get enough money to replace your roof. Here's why:
Actual Cash Value (ACV) vs. Replacement Cost Value (RCV)
Most Alabama homeowners policies cover roofs on one of two bases:
Replacement Cost Value (RCV): The policy pays the full cost to replace your roof with new materials—no depreciation. If a new roof costs $12,000, you get $12,000 (minus your deductible).
Actual Cash Value (ACV): The policy pays the depreciated value of your roof based on its age. If your roof is 10 years old and a new roof costs $12,000, the insurance company deducts depreciation and might only pay $6,000-7,000.
How Roof Depreciation Works
Insurance companies use a depreciation schedule to calculate how much your roof has depreciated. Here's a typical schedule for asphalt shingle roofs in Alabama:
- 0-5 years old: 100% RCV (no depreciation)
- 6-10 years old: 80% RCV (20% depreciation)
- 11-15 years old: 50% RCV (50% depreciation)
- 16-20 years old: 25% RCV (75% depreciation)
- 20+ years old: ACV only (full depreciation)
Example: Your 12-year-old roof is damaged by hail. A new roof costs $15,000. Your policy pays on an ACV basis with 50% depreciation. You receive $7,500 (minus your deductible), but you still owe $7,500 out of pocket to replace the roof.
Recoverable Depreciation
Some policies pay ACV initially, then reimburse the depreciation after you complete the repairs. This is called recoverable depreciation:
- Insurance company pays ACV ($7,500) upfront
- You replace the roof and submit receipts
- Insurance company reimburses the depreciation ($7,500)
- Total payout: $15,000 (full replacement cost)
Important: You must complete the repairs within a specific timeframe (usually 180-365 days) to recover the depreciation. If you don't replace the roof, you only get the ACV payment.
How to Avoid Depreciation Surprises
1. Know whether your roof is covered at RCV or ACV. Call your agent right now and ask: "Is my roof covered on a replacement cost or actual cash value basis?" If it's ACV, ask about upgrading to RCV coverage—it usually costs $50-150/year extra.
2. Understand your policy's depreciation schedule. Ask: "If my roof is 10 years old and I file a hail claim, how much will the insurance company pay?" Your agent should be able to give you a specific percentage or dollar amount.
3. Budget for out-of-pocket costs. If your roof is older and covered at ACV, you'll likely pay thousands out of pocket even if the claim is approved. Plan accordingly.
Reason #3: Pre-Existing Damage or Wear and Tear
Insurance covers sudden and accidental damage—not damage that accumulated over time. If an adjuster determines your roof damage existed before the hailstorm, your claim will be denied.
What Is "Pre-Existing Damage"?
Pre-existing damage includes:
- Old wind damage from previous storms
- Wear and tear from age and sun exposure
- Poor installation or workmanship defects
- Lack of maintenance (missing shingles not replaced, clogged gutters causing water damage)
Example: You file a hail claim after a storm. The adjuster inspects and finds that 30% of your shingles are curled, cracked, or missing—but the damage pattern doesn't match fresh hail impact. The claim is denied because the damage is "pre-existing wear and tear," not hail.
How Adjusters Identify Pre-Existing Damage
Insurance adjusters are trained to distinguish between fresh hail damage and old damage:
- Fresh hail damage: Consistent impact marks across the roof, bright/clean exposed areas, damage on all roof planes
- Old damage: Inconsistent damage patterns, weathered/dirty exposed areas, damage only on south-facing slopes (sun exposure)
If your roof was already deteriorating before the hailstorm, the adjuster will deny the claim or only pay for the small percentage of damage caused by hail.
How to Avoid Pre-Existing Damage Denials
1. Maintain your roof. Replace missing or damaged shingles promptly. Clean gutters regularly. Document maintenance with photos and receipts.
2. Document your roof's condition before storms. Take photos of your roof every year. If you file a hail claim, you can prove the damage didn't exist before the storm.
3. File claims promptly. Don't wait months after a hailstorm to file a claim. The longer you wait, the harder it is to prove the damage was caused by that specific storm.
Understanding Your Wind/Hail Deductible
Even if your hail claim is approved, you'll pay a deductible before the insurance company pays anything. In Alabama, wind and hail claims typically have a separate, higher deductible than other types of claims.
While your standard deductible for theft or fire might be $1,000, your wind/hail deductible is often 1-5% of your dwelling coverage:
- 1% deductible on a $250,000 home = $2,500
- 2% deductible on a $250,000 home = $5,000
- 5% deductible on a $250,000 home = $12,500
Example: Your roof replacement costs $15,000. You have a 2% wind/hail deductible ($5,000). The insurance company pays $10,000, and you pay $5,000 out of pocket.
Many Alabama homeowners don't realize they have a percentage-based wind/hail deductible until they file a claim. Check your declarations page right now and look for "Wind/Hail Deductible."
What to Do After a Hailstorm
If your Alabama home is hit by a hailstorm, here's what to do:
- Inspect for damage from the ground. Look for dented gutters, damaged siding, or cracked windows. Don't climb on your roof—leave that to professionals.
- Document the damage with photos. Take clear photos of any visible damage from multiple angles.
- Call your insurance agent before hiring a contractor. Explain what you see and ask whether it's worth filing a claim. Your agent can help you understand your deductible and coverage.
- Be cautious of storm chasers. After major hailstorms, out-of-state roofing contractors knock on doors offering "free inspections" and promising to "work with your insurance." Many are legitimate, but some pressure homeowners into filing unnecessary claims or inflate damage estimates.
- Get a professional roof inspection. Hire a licensed Alabama roofing contractor to inspect your roof and provide a written estimate. This gives you an independent assessment before you file a claim.
- File your claim promptly. Most policies require you to report damage "promptly" or within a specific timeframe (30-60 days). Don't wait months to file.
- Be present during the adjuster's inspection. Walk the roof with the adjuster (or have your contractor present) to point out damage. Adjusters can miss damage if they only do a quick inspection.
- Review the adjuster's estimate carefully. Make sure it includes all damaged areas and the correct scope of work. If you disagree, you have the right to request a re-inspection or hire a public adjuster.
Questions Your Agent Should Be Able to Answer
Before you file a hail claim, call your insurance agent and ask these questions. If your agent can't answer these in plain English without "checking your policy and getting back to you," you may need a new agent.
- Does my policy exclude cosmetic damage?
- Is my roof covered on a replacement cost (RCV) or actual cash value (ACV) basis?
- If my roof is [X] years old, how much depreciation will be deducted?
- What is my wind/hail deductible—flat dollar amount or percentage?
- Does my policy have recoverable depreciation, and how long do I have to complete repairs?
- What documentation do I need to file a successful hail claim?
These are basic policy details that every agent should know off the top of their head. At TCDS Insurance, we review these terms with every client during annual policy reviews—not just when disaster strikes.
The Bottom Line
Alabama hail claims get denied for three main reasons:
- Cosmetic damage exclusions that deny claims unless the damage affects the roof's function
- Roof depreciation schedules that reduce payouts on older roofs (ACV vs. RCV)
- Pre-existing damage from wear and tear, poor maintenance, or previous storms
The policy language that determines whether your claim is approved or denied should have been explained before you bought the policy—not after you file a claim. If your agent never explained cosmetic damage exclusions, ACV vs. RCV, or your wind/hail deductible, you deserve better.
Don't wait until after a hailstorm to learn what your policy covers. Review your policy today, ask your agent the questions listed above, and make sure you have the right coverage for Alabama's hail risk.
Need help understanding your hail coverage? Call TCDS Insurance at (205) 974-4444. We'll review your policy, explain the terms in plain English, and make sure you're not surprised when you file a claim.
Get a Policy Review Before the Next Storm
We'll explain your cosmetic damage exclusions, roof depreciation schedule, and wind/hail deductible in plain English—so you know exactly what to expect if you file a claim.